About Us
We didn’t set out to build a system together. We just kept circling the same question:
How do you build a life that actually feels like yours and keep moving toward it, even when things get messy?
Dan answered the question by creating an early version of Thirty.Ten.Zero, a system he created for himself and eventually shared with others through coaching.
Jenny answered it by building DONE, a mobile app to help people stay on track with the habits and routines that shaped their day-to-day lives.
Dan started using DONE with his Thirty.Ten.Zero coaching clients and eventually reached out to Jenny to connect.
They started trading notes about building things, staying in motion, and what actually helps people grow. Somewhere between all that they realized they were working on the same problem from different angles.
So they decided to join forces.
Dan is the deep diver, always naming the truth under the surface, always holding the long view.
Jenny is the builder, grounded, iterative, relentless about making things simple and usable in real life.
Thirty.Ten.Zero grew out of both their lives as parents, makers, coaches, and humans who’ve hit plenty of walls. It’s a system they use themselves. And it’s been shaped and refined by the people they’ve shared it with, in workshops, in coaching sessions, in community, and in everyday life.
Below is a little more about them.
Hi. I’m Dan.
By age 5, I knew something in me needed to shift. By 6, it had a name. A stutter. That’s when the obsession started. How do people actually change?
I’ve spent years immersed in personal growth. Coaching. Teaching. Parenting. Creating tools. Being coached. Being humbled. There’s no shortage of brilliant ideas out there. I’ve seen how powerful deep insight can be.
But over time, I realized insight isn’t enough. I needed a way to ground that wisdom in my life. Something practical. Actionable. Easy to return to. I needed a system that kept me out of my own way and on a path of steady growth. That was the key.
So I built one.
Thirty.Ten.Zero is a personal guidance system. Designed to use the wisdom and life lessons you’ve already gained. From your mentors. From your hardest moments. From the work you’ve already done.
You zoom out to get clear. You zoom in to take action. You keep showing up. Aligned. Steady. Fully you.
In a world of noise and disconnection, this brings you back to yourself. And helps you build from there.
Hi. I’m Jenny.
I’ve spent the last 30 years creating things, first as a software engineer, then as a graphic designer, and eventually as an app developer looking for a way to surf every day.
Over the years, I’ve built apps that have reached millions – tracking tools for people trying to become their best-selves. I built those tools for myself, too, because I’ve spent the last 20+ years trying to do the same thing.
And even with the tools, the freedom, the morning surf routine, life still had a way of knocking me off balance. The question (and ensuing struggle) kept coming back: How do you keep moving toward the life you want, even when life has other plans?
When I met Dan, I saw someone who was asking that same question. He had laid the groundwork for a system that worked in real life. That’s when I realized: I had the tools. I just didn’t have a system my tools could live inside.
So we joined forces.
And now we’re building together, shaping Thirty.Ten.Zero into something sustainable, flexible, and human.
We’re not productivity gurus. We’re just two people trying to live meaningful lives, while helping others do the same.